You don't need to enable view-through attribution or configure lookback windows for reinstall attribution, as it takes its configuration from the install attribution settings.

To attribute users who reinstall the app during the re-attribution window, turn on Reinstall attribution.

To match Facebook Ads' view-through lookback window, set it to one day.

(Note that there are some specific cases where the default is different).

To match Facebook Ads' click-through lookback window, set it to 7 days.

Paste your app ID in the Facebook App ID field.

In the Integration tab, turn on Activate partner.

Select Facebook Ads from the partners list.

In AppsFlyer, go to Configuration > Integrated Partners.

To copy your app ID, click on it at the top of the screen.

Go to your apps in Facebook for developers.

To activate the integration with Facebook Ads:.

To start attributing Facebook campaigns with AppsFlyer, follow these steps: Note that for iOS 14+, Facebook Ads limits ad accounts to nine accounts per app. The same Facebook App ID can be used for both your Android and iOS apps.

Click the App ID, appearing at the top left of the screen, to copy it.ĪppsFlyer attributes data per App ID.

Make sure to add the correct platform for your app, otherwise, installs might not be attributed correctly.

Complete the name for your app, and enter a unique namespace.

To integrate Facebook Ads in AppsFlyer, first, create a Facebook App ID, then retrieve it.

Attributing app installs to non-mobile ads.Facebook marketing partners configuration ( Bidalgo / Kenshoo / Adquant / Webpals).Facebook Ads FAQ ( general / cost / SDK / attribution).Facebook Ads integration setup (this article).

For a complete picture of working with Facebook Ads in AppsFlyer, check out these articles:

Facebook sdk android studio tutorial